Honest comparisons with the products the modern data stack is built on. What we do better, what they do better, and when to pick which.
No cherry-picking. No asterisks. If they beat us at something, we say so.
Flat pricing, EU jurisdiction, open Iceberg format. Under ~10 TB, you don't need Snowflake's scale, and you pay for it anyway.
Read comparison →8 built-in connectors plus a JSON spec for any API. No MAR pricing. Data lands directly in your Iceberg lakehouse. No warehouse required on top.
Read comparison →SQL transforms without YAML, Jinja, or a separate adapter config. Runs in the same product as the data it reads.
Read comparison →When a simpler tool stops scaling. Complement, no trash-talk.
When your workbook has quietly become a database. Signs you have outgrown Sheets, the migration path (CSV push + live connector), and when staying in Sheets is the right call.
Read the upgrade guide →